Women need mentors!

In general, women are not skilled at using their networks purposefully. They feel they need to be 110% qualified before taking on a new challenge. They dislike organisational politics and can lack self-confidence. For all these reasons, women benefit enormously from mentoring. With this in mind a group of like-minded Sydney women saw the opportunity for a mentor program for women in the marketing profession. And so it was that Marketing Women was born in 1997.

Since then, Marketing Women has attracted, trained and provided mentor relationships for over 600 marketing professionals who hold a wide range of positions in the industry.

Women who have participated in our program have reported benefits such as growth in confidence, access to networking opportunities, help with career planning, improved relationships with managers, peers and direct reports, promotion to higher levels, enhanced self-promotion and a better understanding of the corporate landscape and politics.

Marketing Women's Mentor Program (Sydney) commences in May and runs for 6 months. The program caters for up to 30 pairs of mentors and mentees. A number of high calibre marketing professionals (from marketing director level down) volunteer their time to support and develop less-experienced marketing professionals. Mentors and mentees are matched and then trained before embarking on their six-month relationship. Participation requires availability for five two-hour group workshops and around 10 mentor-mentee pair meetings.

Click here for more information on mentoring and women.

The 2008 program commences on 6th May. Applications for the 2008 program close on 4th April 2008, and participants must be members of Marketing Women. Click here for information on how to join Marketing Women.

To register your interest in the program, complete the mentor or mentee application form and send to us. You will be notified at the end of April 2008 if we have found a suitable match for you.

NOTES
Attendance at the first event is compulsory for all program participants, as program notes will be distributed at this time. Mentees will be expected to attend all five evening sessions, and mentors should attend at least four.

Playing a part in the development of the next generation of successful female marketers is a key reason why we are so proud to support the Marketing Women's mentor program. Mentoring programs such as this are critical to the sharing of inspiration, knowledge and experience and in creating a professional community amongst a fast growing group. Nurturing our own people is a cultural principle at Landor, we fully believe in empowering our own people to further their careers and take up as many opportunities as possible. We believe in our female team members and we believe in the future women of Australian marketing.

Landor Associates is a leading global brand strategy and design consultancy. We create brands that transform business.

With more than 22 offices in 17 countries, Landor has an unrivalled client portfolio and has created brands for organisations such as Frito-Lay, BP, Procter & Gamble, FedEx, NYSE (The New York Stock Exchange), Microsoft, Delta Air Lines, France Telecom, Pfizer, Ford, HP, Bradesco Bank, Accenture and the Olympic Games in Atlanta, Nagano and Salt Lake City.

In Australia we have counted amongst our clients such organisations as ASX, Qantas, Mirvac, Goldman Sachs JBWere, Telstra, Westfield, Sydney Olympic Park Authority, Nestlé, Procter & Gamble, Foster’s Group, News Limited, The Smith’s Snackfood Company, General Mills, George Weston Foods, Dairy Farmers and Heart Foundation.

www.landor.com